1. Add what matters
Choose the SEO signals, competitor pages, and SERP fields you want tracked.
Know why your search rankings changed this week
Track SEO signals, competitor pages, and weekly SERP movement for the keywords that matter most.
| SERP Rank | #7 | #2 | #4 | #9 |
|---|---|---|---|---|
| URL | deskwell.com | deskrise.com | altodesk.com | levodesk.com |
| Backlinks | ||||
| Domain Rating | 44 | 72 | 38 | 31 |
| Backlinks | 1,240 | 8,400 | 600 | 410 |
| Referring domains | 210 | 980 | 150 | 88 |
| Brand mentions | 86 | 410 | 54 | 39 |
| On-page | ||||
| Last refresh | 41d | 3d | 12d | 90d |
| Audit highlights | Warn | Pass | Pass | Fail |
Weekly workflow
Build a weekly database of the ranking factors you care about so reporting starts with evidence instead of guesswork.
2. Track it weekly
SERP Scoop saves a weekly snapshot for each keyword, your URL, and the competitors ranking around you.
3. Explain movement
When rankings move, review the weekly history or send the data to an LLM to see what changed and what may be working.
Use it during monthly reporting, or any time a keyword jumps or drops, to compare what changed week over week and decide what to test next.
Most SEO audits are crap.
They're full of abstract theory that doesn't tell you what really matters.
The reality is that every niche is different. The factors that move one keyword may not matter for another.
SERP Scoop is my attempt to cut through the noise.
You choose the SEO signals and competitor details you want to track. SERP Scoop checks them weekly and builds a custom week-over-week database for your most important money keywords.
When rankings move, you can see what changed, compare yourself against competitors, and use the data with an LLM or API to understand what moves the needle.
It is like an elimination diet for SEO: track the important stuff, isolate what is working, focus there.
Cut the crap. Get the scoop. Go win.
Josh